St-Jérôme, Québec, Canada

AUDREY DESLAURIERS

The A behind ASWEAR

This story begins in the comfort of my living room. Indeed, it is between two bites of pop-corn, while watching a show featuring beautiful women in their p.j.s’, that I had this revelation; how does all these women seem so glamour while being so natural? Why does it seem so easy for them to be so chic and comfortable at the same time?

For me, it had always been clear that entrepreneurship was going to be my way – I love everything regarding communications, it’s just in me and I wished to accomplish myself through my own business. After studying Fashion Design and Marketing at University, I undertook accounting. I wanted my business to bring something to others, something both new and simple, and something that would deeply light me up.

That is when I felt lit up, in front of that TV show. I had my idea, my goal, my path. That promise to myself to be passionate about my business became the promise to help women feel beautiful for themselves.